I’m now going to change gears a bit and send you a few emails
about the company who brought this product to market and the
marketing plan they chose to employ.
Now, before you scream that you’re not interested in “business”
emails, I just wanted to give you the chance to do some
research about this company and the marketing model.
Even if you decide the XanGo business is not for you, chances
are the following information will help you understand the
power of this product.
—– Why Did XanGo Choose Network Marketing? —–
One of the most common questions I get asked is, “Why did XanGo
decide to release what seems to be a terrific product through
I think the best way to answer this question is to try an
– The next time you are at a party or gathering, ask someone for
the definition of “marketing”
Chances are, he or she will say it’s “advertising.” Or worse,
they may say it’s “telemarketing,” which is really cave-man
marketing in my opinion.
Unfortunately, the common definition of marketing is what we get
bombarded with every day — advertisements. It’s estimated that
the average person is exposed to over 3,000 advertising messages
Whether it’s an ad on a television, bus, computer browser, in the
waiting room of a physician’s or dentist’s office, on a phone
card, lottery ticket, or on a banner towed by a noisy plane
circling around a beach filled with people who are actually
trying to GET AWAY from the advertising.
The truth is, advertising is becoming less and less effective.
Think about it. Most people now ignore common advertising
So what is more effective? Answer: “Word of mouth” marketing.
In a recent study by Euro RSCG (one of the largest advertising
agencies in the world) it was found that consumers get most of
their information from:
– Word of mouth (34%)
– Web sites (20%)
– Advertising (13%)
What’s even more interesting are the sources that
“GENERATED EXCITEMENT” about a product or service:
– Referrals by colleagues or family (40%)
– Magazines (15%)
– Print ads (4%)
– TV ads (4%)
– Billboards (1%)
– Radio (0%)
So why am I telling you all this?
I just wanted to show that without a doubt, word-of-mouth
marketing is more effective than any other form of marketing.
Think about the last movie or restaurant that you went to.
Chances are it was suggested by someone you knew or met.
That’s why XanGo chose Network Marketing as their distribution
Perhaps you didn’t realize that you were a natural marketer,
but your friends, family, colleagues, and professional
communities realize it.
You recommend food, books, movies, plays, etc…
Your recommendations are sincere. Perhaps even passionate.
I am passionate about XanGo. I love the product, and I love
that I can share it with others.
And I’m impressed and excited that XanGo introduced a referral
program that allows you and me to get paid when we share this
product with others. If you’re interesed in how they will pay
you, I can show you, or you can visit my website and see for
yourself:Please let me know how I can help you get started in your XanGo
business. Believe me, you won’t regret it.
I hope to talk with you soon,